What makes you choose Coke over Pepsi or vice versa? Is your favorite fast food burger from McDonalds or Burger King. These products are essentially the same but it is the subtle differences that make the difference in our choices.
While at Blog World and New Media Expo I sat in on a panel with Tony Welch (@Frostola). I was sitting in the front row with my sister’s Mac. Tony looked out at the sea of Macs and said something about there being so many Macs. I mentioned that I was borrowing mine and had HP computers at home. He gave me a $100 VIP gift card and so when Black Friday came around and HP.com had a sale I made a purchase.