Photo-A-Day 2.0 #00115

I was invited by Dolby to attend a private screening of Avengers: Endgame in a Dolby theater in Boston tonight. Opinions are my own and any talk of the movie will be SPOILER FREE.

Ever since the release of Iron Man back in 2009 I have been obsessed with Marvel comic book movies. I have been so fortunate to attend red carpet premieres, special screenings and events that has continued to fuel my love for these movies. Tonight was the culmination of 10 years of Marvel Cinematic Universe movies in Avengers: Endgame. I had purchased a ticket to see the movie at my local theater but when I got the invite from Dolby to come in to Boston to the AMC South Bay Center to see the movie at a Dolby theater I was excited. I had not been to one of these theaters before and was interested to see the difference. Rather, I would hear and see the difference. I can safely say that I am ruined for life with seeing movies in any other type of theater.

The whole experience was so intense and thrilling. Before the movie we had a fun reception over at Wahlburgers and I met some other folks, mostly local college students, who were influences, radio station managers and college reporters. I really enjoyed chatting with all of them and I also enjoyed having some burgers, tots and a chocolate shake before the movie. I stopped drinking anything before the movie because it was 3 hours long. I was not missing a moment. A shake is ice cream, I reasoned.

The theater was huge, with very comfy seats and prior to the start of the movie Glenn Kiser, director of the Dolby Institute introduced the movie and the theater and discussed Dolby Cinema’s technologies – Dolby Vision and Dolby Atmos. He explained about how Dolby Atmos can pinpoint where to place sound in the theater and the sound can help drive the plot as much as the story and visuals. I had spoken with him a bit at the reception and was fascinated. I also made sure that I picked a seat near him because he would know exactly where to sit in the theater, even though there are no bad seats to be had.

Dolby Cinema moviegoers can expect the following:

Spectacular Imaging—With Dolby Vision, the picture comes alive with greater brightness and darker darks to offer a more lifelike sense of depth, rendering colors and detail unlike other movie theaters.

Immersive Audio—With Dolby Atmos, guests are transported inside the story with sound that flows all around them, including overhead. The sound in the cinema envelopes viewers, making the story their reality.

Reservable Recliner Seating—Moviegoers enjoy next-level comfort with spacious, innovative recliners that pulsate with the action.

In the Boston area, there are four Dolby Cinema locations: AMC Assembly Row 12, AMC Liberty Tree 20, AMC Methuen 20, and AMC South Bay Center 12.

I thoroughly enjoyed the movie. I’m not going to go into specific points but as far as seeing the movie in a Dolby theater there is no comparison with other theaters. The sound is insane and things like missiles being launched could be tracked audibly across the room and then the impact was felt in the chairs. The screen was so crispy and clear as well. I was right into the movie the whole time.