Murray Newlands is a book writing machine and he is also a good friend of mine. So, when he asks me if he can post a guest post on my blog I say sure thing. Murray has helped me over the years become a better blogger. So, if he can help me earn a little money from this blog then I’m going to listen. So below is a guest post from Murray Newlands.

Does Content Monetization Work and Does it Matter?
by Murray Newlands

In short, content monetization is the process of earning money through written content.

There are a couple ways to achieve this. You can earn money by either selling the content or by working with internet-based writing activities. In the first method, potential buyers of your content can be anyone from news blogs to artists to entertainment websites. In the second method, you can take part in one of the hundreds of possibilities available through the internet that allows you to make money from something besides from the actual content. Examples of some of these opportunities are the use of AdSense, sale of consultation or advertising for a small business.

It’s important to know these techniques in order to enhance your text and rise to your readers’ expectations. In order to grab the attention of your readers, you need to deliver the content while keeping your specific audience’s specific interests in mind. You need to convey to your readers the main reason you are writing the piece.

There are several ways that you are able to monetize your content. When writing for a newspaper, you need to write articles in a way that can attract the reader’s attention. You earn money though writing a compelling piece that editors of the specific paper want to pay you for one time. You also need to make it an interesting, engaging article for those who want to advertise in the paper, so that the paper can earn from business relations, readers, advertisers, etc.

If you are an advertiser, you need to design the content according to the market—you need to make potential customers of your product or services know the qualities of your product. Your goal is to convince them to purchase your product or services.

If you want to sell your specific business ideas, you need to focus the content of the ideas. This enables your customers to see your ideas again and again and to get accustomed to them. If you own a website, you can significantly raise your website’s income by advertising with the help of marketing tools like Google’s AdSense, paid posts and link insertion.

Perhaps you are a casual blogger that doesn’t make much money from your website. Why not earn money from your labor? Wouldn’t it be great if you could make money while working on your hobby? If you want to boost your blogging income, you can use link insertion as a simple tool for content monetization of your blog. All you have to do is to insert a bit of java script code in your site and this can monetize your site automatically. The software will use words and phrases from blogs and use them to link it to relevant advertisers.

Another useful tool for advertising is INTENTclick, which provides an alternative basis for your content monetization. This tool is especially useful for content, which are for advertisement of products or services in origin. You can find more details about these helpful internet advertisement techniques in the book “Content Monetization.”

Murray’s Disclosure: I am working for the company INTENTclick.