There is so much talk online about SEO, Search Engine Optimization. I have about 3 dozen blogs on my RSS feeder and every single day someone is writing about SEO, SEO Tactics and SEO Companys. Many companies out there claim outragous claims like they can make you #1 in a certain category. That is most unlikely and unethical. You want to Avoid Search Engine Marketing Malpractice and work with a company that makes an Ethical Commitment to provide you with quality work towards SEO. If you do not know much about SEO and want to educate yourself more then you should read over the Search Engine Marketing Glossary. Using that glossary you will learn what all the major buzzwords regarding SEO are all about. Taking the time to educate yourself will help you to choose the correct company for your SEO needs.
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I have heard that there is shortage of ethics in the search engine optimization industry. I guess it is that way in every industry to some degree. I appreciate the link to the glossary. Much needed.