We received a packet of information on the latest campaign from WGBH and the Connecticut Department of Transportation for the Just Drive program with Ruff Ruffman. I received this because I am a PBS Kids VIP (Very Involved Parent)

Driving safety is a very important topic. Parents need to be good examples to their kids and put their phones away while driving. This means checking the phone at stop lights and other places that it may seem “safe” to do. The initiative is a partnership between WGBH and the Connecticut Department of Transportation. They are launching “Game Over,” a digital initiative that empowers non-driving kids nationwide to prevent parents or other adults from distracted driving, with the help of a beloved animated PBS KIDS character, Ruff Ruffman.

Tapping into children’s “nag power,” the campaign’s approach uses the idea that kids have been successful in encouraging their parents to quit smoking, to wear seatbelts and to recycle – likewise, they can play an active role in helping parents to keep their eyes on the road, using their “nag power” for good (instead of that candy bar at check out). To help get the conversation started, here are some additional resources for families:

· Ruff Ruffman Website: features quizzes and games, and a guide for parents.

· Distracted Driving Video: explains the dangers of distracted driving with a catchy, original song, “Just Drive,” a humorous take on n this important topic and warns of the dangers of multitasking while driving.

· Safe Driving Pledge: families are encouraged to print and sign a “Safe Driving Pledge” as a reminder not to text and drive. Continue reading Ruff Ruffman says Just Drive →