Beginning Monday, a new TV channel and a live stream on digital platforms will be available through local stations. PBS stations across the nation will be able to broadcast favorite PBS KIDS shows such as CURIOUS GEORGE and WILD KRATTS 24 hours a day on an additional television channel and offer a live stream, making it easy for children to watch their favorite series during primetime and other after-school hours when viewing among families is high.
Nielsen data demonstrates that live TV is the dominant way children access video, accounting for 68% of the time children spend watching video content. And most of kids’ TV viewing takes place on weeknights and weekend afternoons and evenings – especially within low-income families, underscoring PBS’ mission to reach all children with high quality, educational content.
Families will be able to access the new channel on-the-go with the digital live stream which complements on-demand clips and full episodes (these continue to be available for free on the PBS KIDS Video App and streaming via pbskids.org). Viewers will be able to watch the station-branded live stream through pbskids.org and on the PBS KIDS Video App, which is available on a variety of mobile devices, tablets and over-the-top platforms such as Roku, Apple TV, Amazon Fire TV, Android TV, Xbox One and Chromecast.
