For the past couple of years that I have been attending Toy Fair I have seen The Beatrix Girls. At first I wasn’t sure if Eva would have much interest in the dolls but I looked a little deeper at them and learned that not only are they dolls but they are their own Pop group with complete backstories for each of the girls. The Beatrix Girls are Brayden, Ainsley, Lark and Chantal. The Beatrix Girls even have their own Beatrix Girls YouTube channel where they have different adventures and music videos.

The doll itself is very nicely done. Brayden came with a guitar and a doll stand. Eva loved her hair and her accessories. She is also enjoying the music from the band, which she had me put onto her tablet so that she could listen to the songs all the time. I wouldn’t be surprised if Eva pulls her own guitar out of her closet to start playing around again.

THE BEATRIX GIRLS CONTINUE TO EMPOWER AND INSPIRE YOUNG GIRLS WORLDWIDE THROUGH THEIR TALENT, TENACITY AND OLD-FASHIONED HARD WORK

-Pop-Star Dolls Fueled by Original Music, Launches New Dolls, New Fashions, and New Product Lines At The American International Toy Fair-

NEW YORK, NY (February 2015) — The Beatrix Girls, a line of collectible pop-star dolls driven by original music, continues to achieve international stardom for a new generation of empowered young girls. With fully developed personalities and a complete backstory, The Beatrix Girls are an entertainment property offering a complete experience through a combination of original music, original webisodes and an immersive digital experience that keeps girls fully engaged, inspired and most of all empowered with the mindset that through teamwork and hard-work, anything is possible. The band will hit the stage at the American International Toy Fair, Jacob Javits Center in New York City, February 14th – 17th, booth #2788 revealing new dolls and a brand new Pop-Star Dress Up collection.

“2014 was another incredible year for The Beatrix Girls and 2015 is set to be even more amazing. Over the last two years we’ve been listening to our consumers as well as the retailers and as a result, we’ve been able to engage our consumers through our virally growing video content, our contagious growing music fan base, and our innovative product lines,” said Sherry Gunther Shugerman, CEO of PopStar Club. “Since day one we knew we had to differentiate ourselves from other more typical doll brands, and as our brand continues to grow this year, and we continue to evolve as a truly engaging and interactive brand, The Beatrix Girls will separate itself further from everything else in the marketplace.”

With one-of-a-kind personalities, The Beatrix Girls band members Brayden, Ainsley, Lark and Chantal live and interact in the human world—producing real music, real hits, and real fans—kids can collect their music, join their fan club, and vicariously live the fantasy of being a pop-star through play. This year, the band is set to launch four new doll lines at incredible new price points and new packaging without comprising the overall quality of the dolls. The company will also launch new original music and a hip new dress-up collection for girls as follows:

• The Beatrix Girls – Country Tour: The Beatrix Girls are headed to Nashville for their long awaited Country Tour, and wait until you see their awesome new country inspired glitzy fashions and boots, their beautiful flowing new hair styles, and their new country songs! Their fans say that “Country of Mine” is now their favorite track! The new Country Tour Beatrix Girls dolls come complete with country styled musical instruments and a doll stand in each package. MSRP: $19.99 each.
• The Beatrix Girls- London Tour: The Beatrix Girls are heading across the pond to hit the London scene with 1960’s Mod inspired fashions, matching doll stand and British stylized doll-sized instruments. Each doll also comes with their newest London hits like “Wrong Place (Right Time)” and “London – France.” MSRP: $19.99 each.
• The Beatrix Girls – Red Carpet: The Beatrix Girls are hitting the Red Carpet! They’ve outdone themselves with their glitzy new high fashion outfits for the PopStar Music Awards! The new Red Carpet Beatrix Girls each come with a beautiful heart-shaped brush, and retail at an incredible value! MSRP: $14.99 each.
• The Beatrix Girls – Chibi: The new 5″ Chibi-Beatrix Girls dolls have all the beautiful detailed styling of the original 12″ dolls, including the signature full hair! The Chibi-Beatrix Girls each come with a brush, a stand, and a musical instrument. Girls will love to collect them all. MSRP: $7.99 each.
• PopStar Dress-Up Line: Would you like to join The Beatrix Girls on their next performance? Now you can. Brayden’s beautiful electric blue dress, Ainsley’s sparkly magenta and gold dress, and Lark’s shiny punkie-pop skirt are now available for girls! Each dress-up outfit comes complete with a microphone and a role-play guitar, so girls can really live out their fantasy and throw the performance of their lives! Also available is Brayden’s gorgeous purple hair in a kid sized wig, and PopStar dress-up shoes! MSRP: $4.99-$19.99 each.

The Beatrix Girls collection of dolls is recommended for ages 6+ and is available at Toys “R” Us nationwide.

Like all real bands, The Beatrix Girls have real music on iTunes & Amazon Mp3 Store.

Visit us on our website: www.TheBeatrixGirls.com

Facebook: www.Facebook.com/TheBeatrixGirls.com

Pinterest: www.Pinterest.com/TheBeatrixGirls.com

Twitter: @TheBeatrixGirls

About The Beatrix Girls:
Based in Los Angeles, CA, The Beatrix Girls, developed by industry veteran Sherry Gunther Shugerman, hit retail stores to the delight of young fans in 2013. The Beatrix Girls is a line of collectible dolls — they’re musicians, they’re dolls, they’re role models for a new generation of empowered young girls, with great clothes, fabulous hair, and original pop music developed by platinum-selling songwriters and Grammy winning producers. The Beatrix Girls are an accomplished pop band with real music that young girls adore. Each member of the band sings, plays a different instrument and even writes the songs. They’ve achieved the pop star success that young girls dream of and they’ve done it through talent, tenacity and old-fashioned hard work. www.TheBeatrixGirls.com.