Soon you are going to see Sonic and Sonic Boom related merchandise everywhere. The release of the new Sonic the Hedgehog games and the Sonic Boom television show also heralds the release of toys, clothing, food tie-ins and more. I’ve been pretty excited to see Sonic in a new way through this upcoming cartoon and video game. I can’t wait to play it when it is released. Some of the items that are going to be available are not going to be anywhere near me like these fun Del Taco items.

But I will be able to find pretty much everything else including T-Shirts, Toys and more. I’ve already seen some of the toys at Toys R Us and they look great. I saw some prototypes at Toy Fair that I couldn’t photograph, nut I saw them and they were sweet.

For more details on the upcoming Sonic Boom merchandise and the video game and cartoon keep reading the press release below.

SEGA REVEALS SONIC BOOM MERCHANDISING PROGRAM TO SUPPORT NEW FRANCHISE EXTENSION FOR ICONIC SONIC THE HEDGEHOG BRAND

Partners Race to Bring Sonic To Retail in Preparation of Multiplatform Release for Video Game Icon

SAN FRANCISCO– November 3, 2014 – Sonic the Hedgehog™, the iconic video game character who has brought his trademark speed and attitude to generations across the globe, will soon be revealed in the newest branch of the Sonic universe — Sonic Boom™. To support this multiplatform introduction – across video games and television – SEGA® of America today announces a robust lineup of merchandising and promotional partners that will be racing to retail throughout the year. These partners are focused in several key categories including toys, apparel, and food & beverage.

Sonic Boom’s overall broad licensing program will be one of the biggest license initiatives SEGA has undertaken in recent years. SEGA has lined up best-in-class retailers, including Walmart, Target, Toys R Us, JCPenney, Kohl’s and Barnes & Noble, to feature an array of offerings from partners such as Archie Comics, Bioworld, Fifth Sun, Bakery Crafts, Isaac Morris, and Bulls I Toy for brand new Sonic Boom toys, comics, apparel, and novelty. Also joining are Accessory Innovations, Franco, Rubies, Howard Keys, teNeues, and World Tech Toys – covering back-to-school, bedding, costumes, housewares, calendars, and remote control vehicles for North America and Mexico in 2015.

The program will be anchored by new master toy partner TOMY, who will showcase the new character looks, stressing interaction between core characters, and feature new play patterns based on both the games and TV series. The toy line will be fueled by TOMY innovation and energized with speed, lights, sounds, motion-activation, and action-performance and include plush, action figures, RC, role play, vehicles, and novelty.

SEGA has lined up additional creative promotional partners to pair with the video game icon. Sonic and his iconic shade of blue will be making their way into a special Sonic Boom branded version of the classic ICEE Blue Raspberry flavor. The promotional flavor will be available nationwide, and feature a custom designed ICEE and Sonic Boom 24-ounce cup, along with the opportunity to win prizes and unlock bonus game content from Sonic Boom: Rise of Lyric for the Wii U system. Sonic and his friends will also be partnering with Del Taco to create a multiplatform campaign with in-restaurant, social media, and radio promotional components in top national markets such as New York, Los Angeles, Chicago, San Francisco, Dallas and Miami.

“The evolution of Sonic Boom is set to take off at lightning speed, and we are racing toward new and innovative ways to bring this new branch of the beloved Hedgehog to life”, said John Cheng, President and COO, SEGA of America. “Sonic the Hedgehog has over 20 years of history to his name, and we have lined up partners and merchandisers to create a program that will tie every facet of Sonic’s world together.”

Sonic the Hedgehog first appeared as a videogame character in June 1991, and instantly became an icon for a generation of gamers. Defined by his super-fast speed and cool attitude, in the years since he first raced on to videogame consoles Sonic has become a true global phenomenon with over 140 million videogames sold or downloaded worldwide across consoles, PC’s, mobile phones and tablets. SEGA’s iconic blue blur has also gone on to enjoy incredible success in many licensed areas, such as toys, apparel, comics and animation.

Sonic Boom™: Rise of Lyric for Wii U™ and Sonic Boom™: Shattered Crystal for Nintendo 3DS™ will release in November 11, 2014 for North America.